Zlavoj Zizek highlights the hypocrisy of embedding charitable acts into consumer behaviour (exemplified through Starbucks’ ‘monetization’ of fair trade and Tom’s 1 for 1 shoe donation campaign). His most illustrative metaphor, for me, is near the end of the video – “he’s repairing with his right hand what he’s ruined with the left”. Clearly buying your way out of capitalism-produced problems is not sustainable, even if it’s marketed as such.
“We must do away with the absolutely specious notion that everybody has to earn a living. It is a fact today that one in ten thousand of us can make a technological breakthrough capable of supporting all the rest. The youth of today are absolutely right in recognizing this nonsense of earning a living.
We keep inventing jobs because of this false idea that everybody has to be employed at some kind of drudgery because, according to Malthusian-Darwinian theory, he must justify his right to exist. So we have inspectors of inspectors and people making instruments for inspectors to inspect inspectors.
The true business of people should be to go back to school and think about whatever it was they were thinking about before somebody came along and told them they had to earn a living.”
– Buckminster Fuller: architect, inventor, systems theorist, futurist.