RSA Animate – First as Tragedy, Then as Farce

Zlavoj Zizek highlights the hypocrisy of embedding charitable acts into consumer behaviour (exemplified through Starbucks’ ‘monetization’ of fair trade and Tom’s 1 for 1 shoe donation campaign). His most illustrative metaphor, for me, is near the end of the video – “he’s repairing with his right hand what he’s ruined with the left”. Clearly buying your way out of capitalism-produced problems is not sustainable, even if it’s marketed as such.